Property Marketing Plan

Campaign Goals

The primary objective of the marketing campaign is to find a buyer for your home. The criteria for meeting this objective include the following:

  • Selling your home at or above market value

  • Achieving the sale within your preferences for timing

Audience

The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.

Positioning

The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.

Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.

Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.

Calls to Action

Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:

  • Schedule a Tour
    Viewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
  • Ask a Question
    Viewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
  • Learn More
    Viewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Metrics

We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:

  • Number of Listing Ads Views
  • Number of Landing Page Views
  • Number of Listing Inquiries
  • Number of Showings
Marketing

Our full-service marketing may include the following creative to use in our marketing campaign for your home:

  • Professional Photography

  • Full Property Tour Video

  • Highlight-Feature Social Posts

  • Marketing Narratives Written for Landing Pages, MLS & Syndication

  • Featured Property Landing Page

  • Facebook Creative (Copy, Design & Video)

  • Instagram Creative (Copy, Design & Video)

  • YouTube Creative (Copy & Video)

  • Mobile-friendly Creative

Distribution

Your home may be marketed on the following platforms:

Schedule

Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.

Ongoing

YouTube Ad Campaign to Active Real Estate Searchers

Facebook Ad Campaign to Real Estate Interested

Instagram Ad Campaign to Real Estate Interested

Google Display Ads to Active Real Estate Searchers

New Listing Email Announcement to Email List

Listing Posted in Multiple Listing Service (MLS)

Listing Syndicated to Popular Home Search Sites

Once at Start

Sign Posted in Front Yard

Property Landing Page Published to Website

Property Tour Video Added to YouTube Channel

Postcard Mail Drop

Agent Door Knocking with Printed Flyer

Weekly

Photos & Videos Posted to Facebook Business Page

Photos & Videos Posted to Instagram Business Account

Metrics Evaluation & Campaign Adjustments

Monthly

Open House Campaign & Event

Agent Feedback Report from Buyer Tours

Postcard Mail Drop

Agent Door Knocking with Printed Flyer

Patricia Tavira Munoz

Want to List Your House Now?

Patricia Tavira Munoz

Looking for the perfect investment opportunity in Miami-Dade? Patricia Tavira Munoz is the trusted real estate expert you need. Fluent in six languages—Spanish, English, Dutch, French, Italian, and Catalan—Patricia specializes in helping investors find prime vacant land for development and multi-family real estate in one of the world’s most dynamic and rapidly growing markets.

With her deep knowledge of local market trends and investment potential, Patricia connects developers and investors with lucrative opportunities to shape the future of Miami-Dade. Whether you're seeking prime land for your next big project or multifamily properties to grow your portfolio, Patricia's expertise ensures you make informed, strategic decisions.

As President of AI Salon Miami and an AI startup founder, Patricia also brings a unique edge to guiding tech entrepreneurs. She helps startups and growing businesses find the perfect office spaces that not only support operational needs but foster innovation and creativity. Her extensive network and market insight allow her to identify workspaces that align with each company’s growth vision—whether it's for a collaborative environment or a strategic location.

With a background as a banker at KBC Bank in the European Parliament, and expertise as an investment broker, mortgage broker, and life and health insurance broker, Patricia provides clients with comprehensive insight into every aspect of commercial real estate transactions. Her hands-on approach ensures that both investors and startups navigate Miami’s vibrant real estate landscape with confidence.

Let Patricia guide you through the complexities of Miami-Dade’s real estate market and help you secure opportunities that align with your vision—whether it’s developing prime land, expanding your investment portfolio, or finding the ideal workspace for your startup’s success.

Tavira Group LLC

66 W Flagler St
Suite 900-#3504
Miami, FL 33130
United States
1 (786) 781-9201